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| Because “the cost of acquiring a new customer is
higher than the cost of keeping existing one”, companies
are concerned about customers retention and loyalty. Therefore
understanding the customer behaviour, and tracking in
advance all the signs leading to the loss of an existing
customer, are of paramount important to corporate business. |
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| Orion AI tools, and methodologies based on predictive
modelling, will help in proactively identifying potential
churners in advance, and letting decision makers to act
proactively. |
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